{"id":188371,"date":"2016-04-12T22:26:05","date_gmt":"2016-04-12T22:26:05","guid":{"rendered":"http:\/\/oyeintelligence.com\/?p=188371"},"modified":"2016-04-12T22:26:05","modified_gmt":"2016-04-12T22:26:05","slug":"netflix-latino","status":"publish","type":"post","link":"https:\/\/merge.thenativa.com\/wp\/blog\/netflix-latino\/","title":{"rendered":"The Power of Originals &#8211; Popular Dramas among Netflix Latino Viewers"},"content":{"rendered":"<p><script type=\"text\/javascript\">\/\/ <![CDATA[\n!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=\/^http:\/.test(d.location)?'http':'http';if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+':\/\/static1.twitcount.com\/js\/twitcount.js';fjs.parentNode.insertBefore(js,fjs);}}(document, 'script', 'twitcount_plugins');\n\/\/ ]]><\/script>Over the past few years Netflix has grown from originally only\u00a0streaming movies and TV shows, to creating their own original content since 2013. Hit shows have\u00a0spurred from this digital channel\u00a0such as\u00a0<em>House of Cards<\/em>\u00a0and\u00a0<em>Orange is the New Black<\/em>. According to the Thinknow Omnibus 2014, Latino viewers over-index\u00a0in tuning into new media forums such as\u00a0Netflix which provokes the question; which shows do Hispanics watch and\u00a0discuss most often socially?<\/p>\n<p>OYE! technology conducted a digital analysis via their Hispanic identification algorithm to analyze the popularity of 13 Netflix Original dramas (shows and movies) among U.S Hispanics that include:\u00a0<em>Narcos <\/em>(a show in Spanish that appeals to many Netflix Latino viewers)<em>, House of Cards, Marvel&#8217;s Daredevil, Crouching Tiger, Marco Polo, Bloodline, Marvel&#8217;s Jessica Jones, Atelier, Club de Cuervos, Sense8, Hemlock Grove, Orange is the New Black <\/em>and<em> Beasts of No Nation.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-188403\" src=\"http:\/\/oyeintelligence.com\/wp-content\/uploads\/2016\/03\/netflix-e1458692304611.png\" alt=\"netflix latino\" width=\"500\" height=\"211\" \/>Overall Netflix Latino Conversation Volume<\/h3>\n<p><em>House of Cards<\/em> was the most mentioned in total Hispanic volume but had a smaller proportion of Hispanic mentions than many of its peers, at only 12% during the time period examined. <em>Narcos<\/em> had the highest Hispanic proportion at 22% but also had less than 1,000 Hispanic mentions overall.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-188426 alignright\" src=\"http:\/\/oyeintelligence.com\/wp-content\/uploads\/2016\/03\/netflix21.png\" alt=\"netflix latino\" width=\"500\" height=\"234\" \/>Sentiment and Gender Analysis<\/h3>\n<p>Conversations for the movie, <em>Crouching Tiger, Hidden Dragon Sword of Destiny<\/em>\u00a0produced the highest positive sentiment (27%) among\u00a0Hispanics compared to the other top five drama titles during the analysis. This figure slightly over-indexed from\u00a0the industry average of 24%. <em>Narcos<\/em>, although popular in Hispanic conversations as mentioned above, also led in negative sentiment with 8% overall.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-188427\" src=\"http:\/\/oyeintelligence.com\/wp-content\/uploads\/2016\/03\/netflix51.png\" alt=\"netflix latino\" width=\"500\" height=\"246\" \/>Hispanic women mentioned <em>Orange is the New Black<\/em> and <em>Crouching Tiger, Hidden Dragon<\/em> most often, at\u00a071%\u00a0and\u00a065%,\u00a0respectively. Men favored posting about Marvel\u2019s Daredevil (64%). Overall conversation was\u00a043%\u00a0female and\u00a057%\u00a0male.<\/p>\n<p data-canvas-width=\"455.18151390300005\">Overall, Netflix continues to lead the online streaming revolution and will strive\u00a0to produce original content in many\u00a0genres that OYE technology will analyze in the near future including\u00a0comedies and documentaries.<\/p>\n<p>&nbsp;<\/p>\n<h3 data-canvas-width=\"455.18151390300005\">Methodology<\/h3>\n<div data-canvas-width=\"329.9998702898126\">This analysis covers over 10,000 Hispanic verified conversations gathered from over 80,000 posts pulled\u00a0from Facebook, Twitter, Blogs and the web at large about Netflix Originals\u2019\u00a0in the drama category.\u00a0The data was collected between February 15,\u00a02016\u00a0\u2013\u00a0March 14,\u00a02016.<\/div>\n<div data-canvas-width=\"329.9998702898126\"><\/div>\n<p>&nbsp;<\/p>\n<h3 data-canvas-width=\"96.60638953525813\">References<\/h3>\n<p>Hispanic Consumer Media Habits &#8211; Thinknow Omnibus 2014:\u00a0http:\/\/www.slideshare.net\/ThinkNow_Research\/thinknow-research-hispanic-consumer-media-habits<\/p>\n<p>&nbsp;<\/p>\n<h3>About OYE!<\/h3>\n<div>OYE! is a business intelligence tool serving well known clients including MassMutual, Square, Schwarzkopf, and White Castle that provides organizations with unique insights into Hispanic conversations online, regardless of the language they speak.<\/div>\n<div><\/div>\n<div>This tool effectively tracks, segments, and monitors real-time online conversations so our clients can make educated business decisions and develop culturally relevant communications with the fastest growing ethnic group in the U.S. OYE! provides an affordable business intelligence solution for brands, government agencies, political parties, nonprofit and educational organizations, PR agencies, and any other entity interested in communicating with Hispanics.<\/div>\n<p>Want to learn more about how OYE! produces these Hispanic insights? \u00a0Send an email to info (@) oyeintelligence.com and we will contact you promptly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past few years Netflix has grown from originally only\u00a0streaming movies and TV shows, to creating their own original content since 2013. Hit shows have\u00a0spurred from this digital channel\u00a0such as\u00a0House of Cards\u00a0and\u00a0Orange is the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1013],"tags":[1284,1285,1286,1231,1287],"class_list":{"0":"post-188371","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-short-studies","7":"tag-drama","8":"tag-house-of-cards","9":"tag-narcos","10":"tag-netflix","11":"tag-orange-is-the-new-black"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Popular Dramas among Netflix Latino Viewers<\/title>\n<meta name=\"description\" content=\"Netflix Latino users over-index iin viewership of Netflix and as such provokes the question; 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