{"id":3673,"date":"2013-08-23T14:03:24","date_gmt":"2013-08-23T21:03:24","guid":{"rendered":"http:\/\/socialmediaspanish.com\/blog\/?p=3032"},"modified":"2014-12-15T19:56:35","modified_gmt":"2014-12-15T19:56:35","slug":"the-future-of-ecommerce","status":"publish","type":"post","link":"https:\/\/merge.thenativa.com\/wp\/blog\/the-future-of-ecommerce\/","title":{"rendered":"The future of Ecommerce"},"content":{"rendered":"

A few weeks ago I received an invitation to attend an event sponsored by DHL<\/a> and Excel Logistics where a group of digital communication experts analyzed the future of ecommerce. Professionals form different sectors and areas of communication and marketing were at the event as well as a group of journalists from different countries. That evening I was asked by a journalist of my home country, Argentina, if I would like to do an interview about ecommerce for one of the most prominent newspaper, La Naci\u00f3n<\/a>. Here are my notes on this interview:<\/p>\n

\"ecommerce\"<\/a><\/p>\n

 <\/p>\n

Advancements in technology increased usage of smart phones and tablets, the easy access to social networks are radically changing our buying behavior and lifestyle, promoting the rapid growth of ecommerce around the world.<\/p>\n

A recent study published in the United States showed an estimated 17% ($1.2 trillion) growth for ecommerce<\/a> in Asian countries, where ecommerce growth is particularly strong.\u00a0 It is expected that China, a country that has a strong ecommerce economy and has seen strong economic growth overall, will grow as much as 65.1% in 2013.<\/p>\n

\"Worldwide<\/a>

Worldwide average ecommerce by eMarketer<\/p><\/div>\n

 <\/p>\n

In the global market of online sales, Latin America is also showing a high percentage of sales online led by countries such as Mexico, Brazil and Argentina. This year, sales in LATAM reached $45.98 billion and are expected to continue growing. In the case of Argentina particularly, a report published by eMarketer<\/a> revealed that by 2013 the amount of digital shoppers will reach 9.2 million and 11 million by the end of 2016. To make a projection in dollars is challenging due to the high volatility of the country\u2019s currency; however, the expectations for growth in this country remain high, generating an attractive platform for foreign investment.<\/p>\n

The change in buying behavior cannot only be seen in the consumer, but also in the way companies are changing their strategies and allocating their budgets differently, below are the areas where the trend in budget allocation is observed:<\/p>\n